Privacy policy

Last updated: July 30, 2026

Aureva operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a personalized shopping experience (the “Services”). Aureva uses Shopify to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood this Privacy Policy and the collection, use, and disclosure of your information described herein.

Personal Information We Collect or Process

The term “personal information” refers to information that identifies you or another person, or that can reasonably be associated with you. Personal information does not include information that is collected anonymously or has been anonymized so that it can no longer be associated with you. Depending on how you interact with the Services, where you reside, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

Contact information, including name, address, billing address, shipping address, telephone number, and email address.

Financial information, including credit and debit card numbers, payment card information, account details, transaction details, payment method, payment confirmations, and other payment information.

Account information, including username, password, security questions, settings, and preferences.

Transaction information, including the items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.

Communications with us, including information you provide to us, for example, when contacting customer service.

Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information, including information about your interaction with the Services, such as how and when you use or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, for example, when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your information;

Automatically through the Services, for example, from your device when using our products or services or visiting our website, as well as through cookies and similar technologies;

From our service providers, for example, when we engage them to provide certain technical services and they collect or process data on our behalf;

From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we use personal information for the following purposes:

Providing, Customizing, and Improving the Services. We use your information to provide you with the Services, fulfill our contract with you, process your payments, fulfill your orders, store your preferences and interests, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, manage, and maintain your account, arrange shipping, facilitate returns and exchanges, allow you to write reviews, and create a personalized shopping experience for you, such as through product recommendations based on your purchases. This may also include using your information to better customize and improve the Services.

Marketing and Advertising. We use your information for marketing and advertising purposes, such as sending you marketing, advertising, and promotional communications by email, SMS, or mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart, as well as other activities on the Services.

Security and Fraud Prevention. We use your information to authenticate your account, ensure a secure payment and shopping experience, detect, investigate, or take action against potentially fraudulent, illegal, unsafe, or harmful activities, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other login credentials with others.

Communicating with You. We use your information to provide customer support, respond to your inquiries, provide effective Services, and maintain our business relationship with you.

Legal Reasons. We use your information to comply with applicable laws or respond to lawful requests, including those from law enforcement or government authorities, to participate in or investigate civil discovery, potential or actual litigation, or other contested legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Share Personal Information

Under certain circumstances, we may share your information with third parties in accordance with this Privacy Policy, including:

With Shopify, vendors, and other third parties that provide services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping.

With business and marketing partners to provide marketing services and advertising to you. For example, we use Shopify to support personalized advertising by third parties based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you for the purpose of displaying targeted advertising based on your online activity across different merchants and websites.

When you direct us, request that we do so, or otherwise consent to us sharing certain information with third parties, such as to deliver products to you or through your use of social media widgets or login integrations.

With our affiliates or otherwise within our corporate group.

In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable Terms of Service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services may be shared with Shopify and third parties that may be located in countries other than your country of residence in order to provide and improve the Services for you.

In addition, we use certain enhanced Shopify features that incorporate data from your interactions with our store, as well as with other merchants and Shopify, to protect, grow, and improve our business. To provide these enhanced features, Shopify may use personal information collected through your interactions with our store, other merchants, and Shopify. In these cases, Shopify is responsible for processing your information, including handling your requests to exercise your rights regarding the use of your information for these purposes.

For more information about how Shopify uses your information and the rights available to you, please refer to Shopify’s Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found there.

Information you provide on public or semi-public platforms, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitation on its use by us or third parties. The inclusion of such links does not, by itself, constitute an endorsement of the content of those platforms or their operators, unless expressly stated on the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children below the age of majority in your jurisdiction. If you are a parent or legal guardian of a child who has provided us with personal information, you may contact us using the contact information provided below to request its deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, information you transmit to us may not be secure while being transmitted. We recommend that you do not use insecure channels to transmit sensitive or confidential information to us.

How long we retain your information depends on various factors, such as whether we need the information to maintain your account, provide Services to you, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your information. However, these rights are not absolute, may apply only in certain circumstances, and we may deny your request in certain cases to the extent permitted by law.

Right of Access. You may have the right to request access to the information we hold about you.

Right to Deletion. You may have the right to request deletion of the information we hold about you.

Right to Correction. You may have the right to request correction of inaccurate information we hold about you.

Right to Data Portability. You may have the right to receive a copy of the information we hold about you and, under certain circumstances and subject to certain exceptions, request that it be transferred to a third party.

Managing Communication Preferences. We may send you marketing emails; you can withdraw your consent at any time by using the unsubscribe link included in our emails. Even after opting out, we may continue to send you non-promotional emails, such as emails relating to your account or orders.

You may exercise these rights where indicated on the Services or by contacting us using the contact information provided below. For more information about how Shopify uses your information and the rights available to you, including rights regarding information processed by Shopify, please visit Shopify’s Privacy Policy at https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, to the extent permitted or required by applicable law. Where permitted by law, you may appoint an authorized representative to submit requests to exercise your rights on your behalf. Before accepting such a request from a representative, we may require proof that you have authorized them to act on your behalf and may also require you to verify your identity directly with us. We will respond to your request promptly in accordance with applicable legal requirements.

Complaints

If you have complaints about the way we process your information, please contact us using the contact information provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact information provided below, or to submit your complaint to your local data protection authority.

International Data Transfers

Please note that we may transfer, store, and process your information outside the country in which you live.

If we transfer your information from the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent agreements of the relevant UK authority, where applicable, unless the transfer is made to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date, and, where required by law, provide appropriate notice.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us or email us at support@byaureva.com.